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The way positive reinforcement is carried out is more important than the amount.

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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

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Severe punishment unquestionably has an immediate effect in reducing a tendency to act in a given way. This result is no doubt responsible for its wid...more

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The most effective alternative process [to punishment] is probably extinction. This takes time but is much more rapid than allowing the response to be...more