"Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try ...

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.
As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding th...
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