"The envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power.
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
Photo by Ákos Szabó
Photo by Ian Turnell
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is mean...
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