"The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions.... [W]hen the compositio...
Money chases good ideas
More Jonah Lehrer quotes
"Even when alternative views are clearly wrong, being exposed to them still expands our creative potential. In a way, the power of dissent is the power...
"The only way to maximize group creativity—to make the whole more than the sum of its parts—is to encourage a candid discussion of mistakes. In part, t...
"The vocational approach at NOCCA (New Orleans Center for the Creative Arts) helps build grit in students. It teaches them how to be single-minded in p...
"...Why are corporations so fleeting?...Instead of imitating the freewheeling city, these businesses minimize the very interactions that lead to new id...
"Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.
"We see them most when we are o nnthe outside looking in
"In fact, most of us see perseverance as a distinctly uncreative approach, the sort of strategy that people with mediocre ideas are forced to rely on.
"It doesn't matter if people are playing jazz or writing poetry -- if they want to be successful, they need to learn how to persist and persevere, how ...
"The great ages did not perhaps produce much more talent than ours,' [T.S.] Eliot wrote. 'But less talent was wasted.
"And so we keep on thinking, because the next thought might be the answer.
"Every creative journey begins with a problem. It starts with a feeling of frustration, the dull ache of not being able to find the answer. We have wor...
"...the imagination is unleashed by constraints. You break out of the box by stepping into shackles.