"Fashion is about two things: the evolution and the opposite.

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs
~ Karl Lagerfeld ~












More Karl Lagerfeld quotes
"Fashion is a language that creates itself in clothes to interpret reality.
"I want everyone to wear what they want and mix it in their own way. That, to me, is what is modern.
"The woman is the most perfect doll that i have dressed with delight and admiration.
"Luxury is the ease of a t-shirt in a very expensive dress.
"I do my job like I breathe — so if I can’t breathe I’m in trouble.
"I think it's horrible that people have to be told. Don't smoke! Everybody knows it's bad for the health. But they have to forbid it.
"One is never over-dressed or underdressed with a Little Black Dress.
"I never smoked. I never drank and I never took drugs. The funny thing is, nothing is more boring, people like this. For me, it's OK. But most of my fr...
"Fashion and music are the same, because music express its period too.
"We live in a dark and romantic and quite tragic world.
"Chanel is an institution, and you have to treat an institution like a whore – and then you get something out of her
"Don’t overact the story of your name. Overact the story of your work.
"Reinvent new combinations of what you already own. Improvise. Become more creative. Not because you have to, but because you want to. Evolution is the...
"When people want to be liked for what they did, they should stop.