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The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the s...more

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You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem.’ And even more niched ‘I solve this type of problem for t...more

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Warren Buffet said, “Price is what you pay. Value is what you get.

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Having a Grand Slam offer makes it almost impossible to lose. But why? What gives it such an impact? In short, having a Grand Slam Offer helps with al...more

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Masters never don’t do the basics.

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If you have a “commodity” offer, you will compete on price (having a price-driven purchase versus a value-driven purchase). Your Grand Slam Offer, how...more

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When you raise your price, you increase the value the consumer receives without changing anything else about your product.

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The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay...more

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The only thing that beats “free” is “fast.” People will pay for speed.

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Entrepreneurship is about acquiring skills, beliefs, and character traits. To advance, I find that we must determine which skills, beliefs, and charac...more

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You can either be right or you can be rich. This book is for getting rich. If that bothers you, just put this down and go back to arguing against huma...more

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People want what they can’t have. People want what other people want. People want things only a select few have access to.

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there’s no award for who works the hardest, only for who gets the best results.

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No offer? No business. No life. Bad offer? Negative profit. No business. Miserable life. Decent offer? No profit. Stagnating business. Stagnating life...more

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Businesses solve problems. Businesses make the world better. There are too many problems for any one person to solve.