Entrepreneur Quotes

The degree of the pain will be proportional to the price you will be able to charge (more on this in...

You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem.’ And ev...

Warren Buffet said, “Price is what you pay. Value is what you get.

Having a Grand Slam offer makes it almost impossible to lose. But why? What gives it such an impact?...

Masters never don’t do the basics.

If you have a “commodity” offer, you will compete on price (having a price-driven purchase versus a ...

When you raise your price, you increase the value the consumer receives without changing anything el...

The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of...

The only thing that beats “free” is “fast.” People will pay for speed.

Entrepreneurship is about acquiring skills, beliefs, and character traits. To advance, I find that w...

You can either be right or you can be rich. This book is for getting rich. If that bothers you, just...

People want what they can’t have. People want what other people want. People want things only a sele...

there’s no award for who works the hardest, only for who gets the best results.

No offer? No business. No life. Bad offer? Negative profit. No business. Miserable life. Decent offe...

Businesses solve problems. Businesses make the world better. There are too many problems for any one...

Increased Response Rates (think clicks) Increased Conversion (think sales) Premium Prices (think cha...

Aligning with other’s self interest is easier than persuading them to do what you want.

In order to understand how to make a compelling offer, you must understand value. The reason people ...

If you cannot explain something in simple terms, then you don’t understand it.” - Dr. Richard Feynma...

Hormozi Law: The longer you delay the ask, the bigger the ask you can make. “The longer the runway, ...

Here is your first piece of good news: if you are reading this, then you are already in the top 10 p...

We question all of our beliefs, except for the ones we really believe in, and those we never think t...

Fundamentally, all marketing exists to influence the supply and demand curve.

Sometimes, though, people want to know more about your offer before they buy. This is common for bus...

Doing the thing that scared me most - giving away my secrets - led to the biggest breakthrough in my...

Main point: don’t be afraid of what other people think. If someone won’t speak at your funeral, you ...

We want engaged leads: people who *show* interest in the stuff you sell.

The greatest hitters of all time also have many strike outs, just as there are many failed offers in...

In plain words, pricing this way means you are providing a service at just above what it costs for y...

Fundamentally, all marketing exists to influence the supply and demand curve.

We question all of our beliefs, except for the ones we really believe in, and those we never think t...

Okay everyone. So here’s the ad account of a gym we just launched. Here are the ads we ran. This is ...

The point of good writing is for the reader to understand. The point of good persuasion is for the p...

The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will a...

The first step is picking the problem to solve. I use a simple model to figure this out. I call it t...

Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a o...

People who experience a victory early on are more likely to continue with something than those who d...

Those who pay the most, pay the most attention.

We start by picking a problem that’s narrow and meaningful. Then, solve it. And, like we just learne...

You run a speed test that shows their website loads at 30% below the speed it should. You draw a cle...

There is no strategic benefit to being the second cheapest in the marketplace, but there is for bein...

Charge as high a price as you can say out loud without cracking a smile.” ​— ​Dan Kennedy

People want to buy expensive things. They just need a reason. And the goal isn’t just to be slightly...

Seven Steps To Creating an Effective Lead Magnet Step 1: Figure out the problem you want to solve an...

How do I know if they’re interested?” → Make them an offer.

Adding a deadline and incorporating one or multiple forms of urgency will get more people to take ac...

But what I came to realize was - leads alone aren’t enough. We want engaged leads: people who *show*...

Reminder: You get rich from what you make. You become wealthy from what you own. And it took me year...

Create flow. Monetize flow. Then add friction.

your most valuable asset ― your attention.

It’s an offer you present to the marketplace that cannot be compared to any other product or service...

The first $100,000 is a bitch, but you gotta do it. I dont care what you have to do—if it means walk...

Iwant to be abundantly clear: the goal should be to charge as much money for your products or servic...

the right way.’ Each went something like this: Step 1: They got me excited about all the new leads t...

lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If yo...

there is a difference between gambling in business and gambling in a casino. In a casino, the odds a...

I’m going to be an entrepreneur so I can be free. Free to do whatever I want, whenever I want, with ...

Scarcity is a function of quantity. Urgency is a function of time. This is where you only limit when...

You run a speed test that shows their website loads at 30% below the speed it should. You draw a cle...

Seven Steps To Creating an Effective Lead Magnet Step 1: Figure out the problem you want to solve an...

A person who pays with their time now is more likely to pay with their money later.

Time delay is the time between a client buying and receiving the promised benefit. The shorter the d...

Create flow. Monetize flow. Then add friction.

For most, if you are under $10M per year, niching down will make you more money. After that, it will...

Growing markets are like a tailwind. They make everything move forward faster. Declining markers are...

have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a p...

After all, as Warren Buffet said, “Price is what you pay. Value is what you get.

If at first you dont succeed, try, try, try again.”—Thomas H. Palmer, Teacher’s Manual

Price is what you pay. Value is what you get.

My offer was simple. I’ll fill your gym in 30 days for free. You pay nothing. I pay for everything. ...

Making shit loads of money breaks people’s minds.

As Dr Burgelman, a famous Stanford business school professor said, it is far better to have understo...

I want to do what you do in my business, but I don’t know how. I’d like to work with you for 6 month...

In marketing and customer acquisition (the process of getting new clients), there are just as many v...

The first step is picking the problem to solve. I use a simple model to figure this out. I call it t...

So have this skill set — the ability to accurately assess markets by taking into account pain, money...

And some just said, “F*CK IT. I’m doing it. I’ll make it work.

«Hazle a la gente una oferta tan buena que se sentirá estúpida si dice que no».

We want to make an offer that’s so different that you can skip the awkward explanation of why your p...

It was an easy offer to sell. I’d fly out. Turn on my lead machine. Work the leads. Then sell the le...

We question all of our beliefs, except for the ones we really believe in, and those we never think t...

Qué hacer - Las CTA le dicen al público que llame al número, haga clic en el botón, proporcione info...

Si tú estás en $ 1M o $ 3M, pensando que tienes un tope y que debes expandirte, estás equivocado. So...

One Step Of A Multi-Step Process.

Given this postulate, a prospect would (in theory) purchase something from you, and the moment their...

A marketing professor asked his students, “If you were going to open a hotdog stand, and you could o...

As Dr Burgelman, a famous Stanford business school professor said, it is far better to have understo...

I laid there silently, pulling up the bank accounts ― a daily ritual.

This book is about how to make profitable offers. Specifically, how to reliably turn advertising dol...

Making shit loads of money breaks people’s minds. It literally stretches their minds so far past wha...

As you likely now know, I have crafted thousands of offers over the last decade. Most failed. Some d...

There is a market in desperate need of your abilities. You need to find it. And when you do, you wil...

As entrepreneurs, we make bets everyday. We are gamblers ― gambling our hard-earned money on labor, ...

This is a massive problem for the entrepreneur because commodities are valued at the point of market...

wasnt selling my membership anymore. I wasn’t selling the plane flight. I was selling the vacation. ...

Complete With A Container Word The container word denotes that this offer is a bundle of lots of thi...

It helped us know exactly who we were speaking to at all times. And exactly whose problems we were s...

In order to sell anything, you need demand. We are not trying to create demand. We are trying to cha...

As Einstein says, “never memorize anything you can look up.” Business is not a spectator sport. You’...

Lloyd, from the above newspaper story, could have gone through this entire book and nothing in here ...