"I believe you have to be willing to be misunderstood if you're going to innovate.

Photo by Ákos Szabó

Photo by Ian Turnell










It's not an experiment if you know it's going to work.
More Jeff Bezos quotes
"If you don't understand the details of your business you are going to fail.
"The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
"Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it dri...
"I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're ...
"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.