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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

~ Jonathan Ive ~

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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good product...

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Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people wi...

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There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it,...