Jonathan Ive quote: Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

~ Jonathan Ive ~

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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good product...

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More Jonathan Ive quotes

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Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people wi...

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Perhaps I'd like to design cars, but I don't think I'd be much good at it.

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There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it,...