Jonathan Ive Quotes

One person's car is another person's scenery.

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're su...

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and...

Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A s...

A small change at the beginning of the design process defines an entirely different product at the e...

There is beauty when something works and it works intuitively.

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and th...

The emphasis and value on ideas and original thinking is an innate part of British culture, and in m...

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good product...

To design something really new and innovative you have to reject reason.

What we make testifies who we are. People can sense care and can sense carelessness. This relates to...

Perhaps I'd like to design cars, but I don't think I'd be much good at it.

I discovered at an early age that all I've ever wanted to do is design.

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best pr...

Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form...

It is sad that so many designers don't know how to make. CAD software can make a bad design look pal...

'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.

We struggle with the right words to describe the design process at Apple. But it is very much about ...

The best ideas start as conversations.

My focus is incredibly narrow. I can't talk with any authority other than design and development of ...

One of the things that is particularly precious about working at Apple is that many of us on the des...

I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.

I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quie...

The form of computers has never been important, with speed and performance being the only things tha...

All I've ever wanted to do is design and make it's what I love doing.

It's a very strange thing for a designer to say, but one of the things that really irritates me in p...

There's no learning without trying lots of ideas and failing lots of times.

Why is it when we have a bad experience with a product, we assume it is us, but a bad experience wit...

Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is ...

When something's made in the smallest volume - as a one-off couture piece - or in large quantities, ...

That's just tragic, that you can spend four years of your life studying the design of three dimensio...