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Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not o...more

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When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, succ...more

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I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

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The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.

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We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.