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I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.

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I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

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To design something really new and innovative you have to reject reason.

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Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautiful...more

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We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.

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One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, a...more