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Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 ...more

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Anyone who says failure is not an option has also ruled out innovation.

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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permissi...more

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You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward.

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If the New Marketing can be characterized by just one idea, it's this: Ideas that spread through groups of people are far more powerful than ideas del...more

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The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished eff...more

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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiativ...more

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Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and se...more