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Marketing Quotes

By the way, if anyone here is in advertising or marketing, kill yourself.

The real axis of evil in America is the genius of our marketing and the gullibility of our people.

Picture of Bill Maher
Bill MaherWhen You Ride Alone You Ride With Bin Laden: What the Government Should Be Telling Us to Help Fight the War on Terrorism

Let's face it: so much of what we consume is not driven by knowledge but by basic craving and impuls...

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Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on t...

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I don't need somebody behind a desk to tell me what a marketing survey says is funny. I got 3 millio...

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The imagination simplifies our endless desires and causes us to fantasize that they can be fulfilled...

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They've given Harry the attributes of pistachio nuts and crack cocaine without the health risks (ope...

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David Mitchell (author)Thinking About It Only Makes It Worse: And Other Lessons from Modern Life

The best ideas come as jokes. Make your thinking as funny as possible.

Sound an alarm! Advertising, not deals, builds brands.

The path to the CEO's office should not be through the CFO's office, and it should not be through th...

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People need to be educated so that they can make intelligent moral choices

After the collapse of socialism, capitalism remained without a rival. This unusual situation unleash...

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What you get out of an M.B.A. programme, no matter how much experience, is functional tools and unde...

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You turn the book over in your hands, you scan the sentences on the back of the jacket, generic phra...

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Italo CalvinoIf on a Winter's Night a Traveler

Starshine’s greatest challenge is deciding whether a woman is too young to soothe or too old to sham...

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The word love has been so abused by publicity and advertisements that we no longer know really what ...

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In the old world, you devoted 30% of your time to building a great service and 70% of your time to s...

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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard th...

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In marketing I've seen only one strategy that can't miss - and that is to market to your best custom...

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Colonel Cargill, General Peckem’s troubleshooter, was a forceful, ruddy man. Before the war he had b...

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When we write from the inside out rather than the outside in, when we write about what most concerns...

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Picture of Julia Cameron
Julia CameronThe Right to Write: An Invitation and Initiation into the Writing Life

The secret of being a top-notch con man is being able to know what the mark wants, and how to make h...

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Picture of Ken Kesey
Ken KeseyOne Flew Over the Cuckoo's Nest

You can have 10 bucks to 10 million bucks and if you got a crew, imagination and a lot of people wil...

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Testers for 7-Up consistently found consumers would report more lemon flavor in their product if the...

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Picture of Malcolm Gladwell
Malcolm GladwellBlink: The Power of Thinking Without Thinking

The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that th...

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Picture of Malcolm Gladwell
Malcolm GladwellBlink: The Power of Thinking Without Thinking

In the six degrees of separation, not all degrees are equal.

Picture of Malcolm Gladwell
Malcolm GladwellThe Tipping Point: How Little Things Can Make a Big Difference

The success of any kind of social epidemic is heavily dependent on the involvement of people with a ...

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Picture of Malcolm Gladwell
Malcolm GladwellThe Tipping Point: How Little Things Can Make a Big Difference

Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. I...

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Picture of Malcolm Gladwell
Malcolm GladwellThe Tipping Point: How Little Things Can Make a Big Difference

A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minu...

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The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products ever...

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Picture of Michael Pollan
Michael PollanIn Defense of Food: An Eater's Manifesto

And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going...

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Business has only two functions - marketing and innovation.

In the timeless and universal manner of authors conversing in public places, he did not fail to ment...

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What he wasn't so good at was manipulating the internal states of other humans, getting them to see ...

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It is important to bear in mind that political campaigns are designed by the same people who sell to...

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I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasi...

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Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activit...

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Permission marketing turns strangers into friends and friends into loyal customers. It's not just ab...

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You need editors, not brand managers,who will push the envelope to make [a brand media property] go ...

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If the New Marketing can be characterized by just one idea, it's this: Ideas that spread through gro...

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The ironic thing is that marketers have responded to this problem with the single worst cure possibl...

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Picture of Seth Godin
Seth GodinPermission Marketing: Turning Strangers Into Friends And Friends Into Customers

The relentless act of invention and innovation and initiative is the best marketing asset.

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about enga...

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Picture of Seth Godin
Seth GodinTribes: We Need You to Lead Us

That's the fashion. Fast as the speed of light, they say. Ha! It's got no soul, sir, no heart.

You didn’t warn us about this, Readier,’ said Stowley resentfully.Gilt waved his hands. ‘We must spe...

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Though when at home their countenances varied with the seasons, their market faces all the year roun...

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Tycoon had a peddler's talent for using words to redefine reality.

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values an...

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If [the loss of fertility of the soil and the loss of soil as a renewable resource] does happen, we ...

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Picture of Wendell Berry
Wendell BerryThe Unsettling of America: Culture and Agriculture

Far more creativity, today, goes into marketing of products than into the products themselves

Hitler had had entirely too brilliant a graphics department, and had understood the power of brandin...

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Partially undermining the manufacturer's ability to assert that its work constituted a meaningful co...

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Picture of Alain de Botton
Alain de BottonThe Pleasures and Sorrows of Work

We're interested in the mass-merchandising of anything. If there was a market in mass-produced porta...

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The attempt to force human beings to despise themselves is what I call hell.