Malcolm Gladwell quote: Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow ...

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

~ Malcolm Gladwell ~

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Testers for 7-Up consistently found consumers would report more lemon flavor in their product if the...

Picture of Malcolm Gladwell — Malcolm GladwellBlink: The Power of Thinking Without Thinking

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