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Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, an...more

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The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

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Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are lin...more