Branding Quotes

Branding is about everything.

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values an...

Sound an alarm! Advertising, not deals, builds brands.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard th...

What we are trying to do at Virgin is not to have one enormous company in one sector under one banne...

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for cat...