David Ogilvy Quotes

A good advertisement is one which sells the product without drawing attention to itself.

Leaders grasp nettles.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to ...

Our business is infested with idiots who try to impress by using pretentious jargon.

The relationship between a manufacturer and his advertising agency is almost as intimate as the rela...

The best ideas come as jokes. Make your thinking as funny as possible.

If it doesn't sell it isn't creative.

I do not regard advertising as entertainment or an art form, but as a medium of information.

The consumer isn't a moron she is your wife.

If it doesn't sell, it isn't creative.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in...

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the wh...

In the modern world of business, it is useless to be a creative, original thinker unless you can als...

Advertising reflects the mores of society, but it does not influence them.

The consumer is not a moron. She's your wife.

The consumer is not a moron she is your wife.

Advertising is a business of words, but advertising agencies are infested with men and women who can...

The advertisers who believe in the selling power of jingles have never had to sell anything.

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy somet...

Sound an alarm! Advertising, not deals, builds brands.