"

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language...more

"

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make su...more

"

The best ideas come as jokes. Make your thinking as funny as possible.

"

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. ...more

"

I do not regard advertising as entertainment or an art form, but as a medium of information.

"

If it doesn't sell it isn't creative.

"

The consumer is not a moron. She's your wife.

"

Advertising reflects the mores of society, but it does not influence them.

"

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.