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I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language...more

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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make su...more

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The best ideas come as jokes. Make your thinking as funny as possible.

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I do not regard advertising as entertainment or an art form, but as a medium of information.

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If it doesn't sell it isn't creative.

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The consumer is not a moron. She's your wife.

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Advertising reflects the mores of society, but it does not influence them.

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Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

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Sound an alarm! Advertising, not deals, builds brands.