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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

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I want to put a ding in the universe.

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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

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We hire people who want to make the best things in the world.

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Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand th...more

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We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you...more

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You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thi...more

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Sometimes life hits you in the head with a brick. Don't lose faith.

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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you ...more