"

I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolution...more

"

I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had t...more

"

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I a...more

"

If you live each day as it was your last, someday you'll most certainly be right

"

I think the world’s a better place because Bill realized that his goal isn’t to be the richest guy in the cemetery, right?

"

I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it ...more

"

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention ...more

"

Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D....more

"

I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" A...more

"

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has...more

"

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

"

Don’t let the noise of others’ opinions drown out your own inner voice.", 2005]

"

These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get i...more

"

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

"

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way...more