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Let's go invent tomorrow instead of worrying about what happened yesterday.

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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I a...more

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Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D....more

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I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" A...more

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Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has...more

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My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be t...more

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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will foll...more

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What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help t...more

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Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you g...more

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No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ev...more

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We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.

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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.

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Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100...more

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You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never sti...more