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I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequenc...more

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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I a...more

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I think the world’s a better place because Bill realized that his goal isn’t to be the richest guy in the cemetery, right?

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We hire people who want to make the best things in the world.

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Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that ou...more

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Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also ...more

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I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" A...more

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The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organi...more

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Our goal is to make the best devices in the world, not to be the biggest.

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No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ev...more

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Things don't have to change the world to be important.

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Those who are crazy enough to think they can change the world usually do.