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I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequenc...more

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We hire people who want to make the best things in the world.

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Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also ...more

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What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help t...more

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Our goal is to make the best devices in the world, not to be the biggest.

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Those who are crazy enough to think they can change the world usually do.