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I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequenc...more

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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I a...more

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I think the world’s a better place because Bill realized that his goal isn’t to be the richest guy in the cemetery, right?

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We hire people who want to make the best things in the world.

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Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also ...more

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I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" A...more

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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be t...more

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What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help t...more

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Our goal is to make the best devices in the world, not to be the biggest.

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No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ev...more

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Things don't have to change the world to be important.