"

We hire people who want to make the best things in the world.

"

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand th...more

"

Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D....more

"

It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm...more

"

It's not a faith in technology. It's faith in people.

"

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could b...more

"

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be t...more

"

Great things in business are never done by one person. They're done by a team of people.

"

When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little olde...more

"

The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace...more

"

Those who are crazy enough to think they can change the world usually do.

"

The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the...more