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We hire people who want to make the best things in the world.

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Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand th...more

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Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D....more

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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

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It's not a faith in technology. It's faith in people.

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In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could b...more

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Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way...more

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The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organi...more

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Great things in business are never done by one person. They're done by a team of people.

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When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little olde...more

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The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace...more

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My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the t...more

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The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the...more

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The Only Way to Do Great Work is To Love What You Do