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Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that ou...more

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It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm...more

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Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way...more

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What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help t...more

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My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the t...more

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The Only Way to Do Great Work is To Love What You Do