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Let's go invent tomorrow instead of worrying about what happened yesterday.

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I think the world’s a better place because Bill realized that his goal isn’t to be the richest guy in the cemetery, right?

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Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D....more

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Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has...more

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You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, an...more

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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be t...more

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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will foll...more

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There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous mee...more

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I've never believed that they're separate. Leonardo da Vinci was a great artist and a great scientist. Michelangelo knew a tremendous amount about how...more

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We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.

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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.

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Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100...more

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My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the t...more

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The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal a...more

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Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.